Here’s a document that will help you with some ideas for your social media posts:
This document is broken down into three parts:
Objectives for social media content:
You might find it helpful to articulate what you want your social media posts to do for you, and then use that as a filter to assess whether a particular post meets the criteria you have set or not.
For example, if you decide that you want to build engagement amongst your real estate and construction clients, then sharing a post that promotes your family portrait service is probably not a great fit.
Or if you decide that you want to share some personal images to build some humanity into your news feed, then sharing a photo of your children with your dog is probably an ideal match.
So start by writing down your own objectives, and feel free use the examples I’ve shared as a platform to copy or change.
My social media schedule:
Knowing what to share each day can be hard, so here you’ll be able to write you own schedule for the different types of posts you might share each day.
You might choose to share a different type of post each day so you build variety into your news feed, or you might choose to share largely the same content each day. The choice is yours, but use this document to write down what you hope to do with different content each day. I’ve included Monday to Friday, but feel free to add a couple more columns if you would like to also share on Saturday and Sunday, but in my view it’s okay to take a break from it over the weekend.
I’ve also included extra rows at the bottom to list other social media channels where you are active (such as Pinterest or YouTube).
Content ideas for posts:
The final section in this document is a table showing a series of columns focused on specific categories. This might help you with ideas for what you might share each day, so for example, Monday might be when you share something about your brand, so then you’ll scroll down the brand column to find an idea. Tuesdays might be when you educate, so then you can scroll down the educate column until you find an idea to share.
Add your own:
You’ll also come up with your own ideas for each of these categories so when you think of a new post idea, add it to the appropriate column.
For example, if you think of another way to seek feedback from your followers, add that somewhere in the ‘Seek feedback’ column.
DESCRIPTION IDEAS FOR PORTFOLIO POSTS:
When it comes to portfolio posts, what do you say in the description for a social media post?
It’s important to share them but you want to find a way to make them interesting for your intended audience. There are various options there, and maybe something here will prompt you to do your own unique thing, but here are a few ideas to inspire you:
Share a story about that home:
Stories are very powerful and draw the reader in very effectively. So it could be a story about the home itself, the design of it, the owner you met, the dog that is now your BFF, something that happened at the photo shoot, how you captured a particular shot, whatever.
Share a tip:
For example, a photo of a neat kitchen might prompt you to share something helpful that you think owners or agents should know when it comes to preparing their kitchen for a photo shoot. Same thing for a bathroom, or a backyard, or an attic. Write a paragraph or two related to what your sharing, and give some helpful tips.
Share a portfolio shot together with a before shot:
The idea with this is to share what it looked like before you made a change on location, or before you did some editing to fix something (not fixing an issue with the home itself, but perhaps you digitally removed the cat tower from the corner of the dining room). You could share a still shot, or a video, and this might go very well in conjunction with a bit of a story in your description about what you had to do.
Share a behind the scenes shot or video:
Share a photo or video together with your portfolio shot to show them what you had to do to get that shot.
For example, share your view behind the camera to show how you had to position yourself in an awkward place just to get the shot.
summary:
If you can entertain people with a story, or educate them with a tip, then that’s far more interesting than sharing a photo of yet another interior for a standard home.